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Ethika: With You Everywhere

Ethika print on wood wall

We always find it intriguing to find how people or businesses use our prints on wood, whether it is just a memoir to be hung inside a room or simply a unique office display. Ethika, an underwear line, sure has a unique way to brand their products. Every product shoot we printed was created by using a live photo, with the emphasis on the underwear, which adheres to their motto "With you everywhere."

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"With you everywhere" stands as a good motto because underwear follows you wherever you go. These photos printed on to wood are to be displayed inside their office, which is a nice representation of who they are. Ethika is a brand that targets a lot of audiences in the music, skate, biker industry because of the founder, Malcom MaCassy's past and how his business came to be.
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We were thrilled to work with Ethika, not only because it was an underwear brand worn by many popular figures, but also because they were a really fun and creative bunch to work with. We worked with them to prepare their trade show booth at Agenda, which turned out great as well.
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